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Meet Buck!

He may look familiar, not just because he’s on TV, print ads or cut-outs in our lobbies. His friendly face is reminiscent of people you know—a family member, neighbor or local acquaintance. That’s because our friend Buck represents the “every customer.” He’s a down-to-earth, hardworking average Joe just trying to get ahead in life. He wants to provide for himself and his family. He likes to work hard, play hard and relies on Bank of Luxemburg to guide him through financial decisions. As a patriot, Buck has pride in his country and community, specifically Northeast Wisconsin. He’s leery of big banks and prefers to support small businesses that fuel the local economy. That’s what makes him a loyal Bank of Luxemburg customer. Are you like Buck?

Check out our recent TV ad featuring Buck and Penny!