We’re excited to reveal Bank of Luxemburg’s fresh modernized logo, tagline and brand! After 116 years serving the Luxemburg and surrounding communities, we decided it was time to shake things up a bit. After all, it’s our goal to evolve just as our communities do and remain a reflection of our brilliant local customers!
You may have already noticed vibrant orange outdoor signs, lobby interiors, staff apparel—even this website—all reflecting our fresh new look. And more will be implemented as time progresses. It’s all in support of our mission “to have a positive impact on people’s lives” and we are confident this new brand will propel us all forward to a brighter future.
We know that change, while exciting and fun, can prompt a lot of questions. We have answers! Please see our Q&A section below for more details regarding our new brand. If you have any further questions or concerns, please feel welcome to contact Bank of Luxemburg President Tim Treml at 920-845-2345 or TimTreml@bankoflux.com.
Is the bank under new ownership? No way! Given recent local news, we understand that may be a concern. We can assure you that Bank of Luxemburg is financially stable, growing and will remain stronger than ever under the same ownership.
Why orange? It’s modern, bright and fun … just like our staff and the customers! The vibrancy of this bold color mirrors the energy we see every day in the local communities we serve.
What is the meaning behind the new logo? The new logo was designed with careful intention to reflect our mission and new tagline. The dual gray curve serves as a modern “B” standing for “Bank.” The single vibrant orange curve serves as a modern “L” representing “Luxemburg” or “Life.” The overlapping letters signify our strong connections with both customers and the community.
Why a new tagline? Our new tagline “Your life. Your community. Your bank.” reinforces our position as a relationship-based bank. We best serve you, the customer, when we operate in the best interest of your life and your community as well.
How will this impact me, the customer? You will continue to receive the great customer service and see the same smiling faces that you have come to know.
Will I need to reorder my checks or debit card? When you receive your next check order/debit card, the updated logo will appear on these items. No action is needed on your part.
Will my account number(s) and routing number change? No, everything will remain the same, as we are just refreshing our look.